This Privacy Policy explains how Magic Baby s.r.o., located in Moravské Budějovice, Czech Republic, operating under the brand name Magic Baby (“we”, “our”, “us”), collects, uses, stores and protects your personal data.
Magic Baby s.r.o. acts as the data controller where it determines the purposes and means of processing personal data.
1. Who We Are
Company: Magic Baby s.r.o.
Address: Moravské Budějovice, Czech Republic
Email: hello@magicbaby.eu
2. What Personal Data We Collect
We may collect the following types of personal data:
- Name
- Email address
- Shipping and billing address
- Phone number
- Payment details processed securely by third-party providers
- Order history and purchase details
- Customer support communications
- Technical data, including IP address, browser type and device information
We do not intentionally collect special-category or sensitive personal data unless required or permitted by law.
3. How We Use Your Data
Your personal data may be used to:
- Process and deliver orders
- Provide customer support
- Communicate order or partnership updates
- Respond to wholesale and creator enquiries
- Improve website functionality and user experience
- Prevent fraud and protect security
- Send promotional communications where you have consented or where otherwise permitted by law
4. Legal Basis for Processing
Where applicable, we process personal data on one or more of the following legal bases:
- Performance of a contract or steps taken before entering into a contract
- Compliance with legal obligations
- Our legitimate interests, where those interests are not overridden by your rights
- Your consent, including for certain marketing communications and non-essential cookies
5. Data Sharing
We may share personal data with:
- Payment processors
- Shipping and fulfilment providers
- IT, website and hosting providers
- Marketing and analytics platforms
- Professional advisers
- Legal or regulatory authorities where required by law
Service providers may process personal data only for the agreed purposes and must apply appropriate security measures.
6. International Transfers
Your data may be stored or processed in the Czech Republic, elsewhere in the European Economic Area, or in other jurisdictions where our service providers operate.
Where required, we use appropriate safeguards for international transfers, such as adequacy decisions or standard contractual clauses.
7. Data Retention
We retain personal data only for as long as reasonably necessary to:
- Fulfil contractual obligations
- Comply with legal and accounting requirements
- Resolve disputes
- Prevent fraud and protect our legal rights
8. Your Rights
Depending on applicable law, you may have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Receive certain data in a portable format
- Withdraw consent at any time where processing is based on consent
- Object to direct marketing
- Lodge a complaint with a competent data protection authority
To exercise your rights, contact hello@magicbaby.eu.
9. Cookies and Tracking
We use cookies and similar technologies to provide website functionality, remember preferences, analyse traffic and, where permitted, support relevant advertising.
For more information, please read our Cookie Policy.
10. Data Security
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, alteration or misuse.
11. Children’s Privacy
Our website and business services are intended for adults. We do not knowingly collect personal data directly from children without the involvement or consent of a parent or legal guardian where required by law.
12. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will be published on this page with the updated date.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
Email: hello@magicbaby.eu
Company: Magic Baby s.r.o.
Address: Moravské Budějovice, Czech Republic